Customer Relationship Management Case Study: LSAC | ON THE MARK
CASE STUDY

Creating New Opportunity and Market Responsiveness

As a Result of the Re-Design of the LSAC Enterprise

CASE STUDY: CREATING NEW OPPORTUNITY AND MARKET RESPONSIVENESS

As a Result of the Re-Design of the LSAC Enterprise

The Business:

The Law School Admission Council (LSAC) is a not-for-profit organization devoted to promoting quality, access, and equity in law and education. Its success has been based in supporting individuals’ enrollment journeys and providing preeminent assessment, data, and technology services. The Law School Admission Test (LSAT) is its most widely recognized service, which was itself originally developed to promote equality through merit-based access to legal education.

LSAC is more than an admissions test for the U.S. domestic market. It is an organization committed to building a more just and prosperous world by expanding educational opportunities, creating a pipeline of law school applicants that reflect society and catalyze access to justice for all, offering thought leadership in law and education, and acting in service to the worldwide legal education ecosystem. It consists of membership from over 200 law schools from the USA, Canada, and Australia. It offers a specialized version of the LSAT to candidates in India, Bhutan, and China.

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The transformation process had to be entirely collaborative in order for it to be sustained.
Kellye Testy – CEO of Law School Admission Council (LSAC)

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